What is Search Engine Optimisation? 4 Benefits of SEO

What are the benefits of SEO? If you’ve heard of the term SEO but not quite sure what this means for your business, get ready because we’re about to spill the beans…

Search Engine Optimisation, also known as SEO, is the process of growing the quality and quantity of traffic to your website through organic search engine results. The beauty of SEO is that it’s all au naturel, which means you’re not having to pay to rank in a user’s search query.

On average, 83% of traffic comes from organic results on search engines (SEO) and 17% of traffic comes from pay-per-click campaigns.


1. Trust and credibility ?

By appearing in organic search results, these are rankings you’ve not paid for. It builds trust and credibility for your business.

Trust is becoming increasingly important in a site’s Google ranking. One of the best ways to improve trust is by building quality backlinks from sites that have authority. After all, the more people trust your content, the more the search engines will as well.


2. Send me your location ?

Local SEO is an incredibly effective way to market your local business online, as it helps promote your products/services to a local audience. To gather information for local search, search engines rely on local content, social media pages, links and location to provide the most relevant results to the user. In fact, a recent study shows that 46% of Google searches are looking for local information.

One of the most important takeaways for 2020 is that Google is pushing quality content over quantity.


3. It’s (relatively) cheap ?

SEO isn’t just marketing cost, it’s an investment. In the grand scheme of things, SEO is relatively cheap and could make a big impact on your business.

Given the current Coronavirus pandemic, businesses are looking for cheaper and effective ways to promote their products and services. What better way than investing in an SEO strategy? As we said, it really is quality over quantity these days, so it’s important you’re investing in producing quality content, whether you’re writing it yourself or using a super-cool agency (like ourselves).


4. Ring, ring – mobile SEO ?

Mobile usage is at an all-time high, with many users searching for businesses and information via their phones. As you can imagine, over the last 7 years mobile traffic has increased by 222% – more and more businesses are seeing the benefits of mobile compatible sites. So, if you haven’t made your website mobile-friendly yet, you should!


Now you’ve learnt some of the benefits of SEO, if you’d like to find out more or even wanted some advice on how to create your own SEO strategy, contact us! You can count on us, The Digital Marketing Superheroes! ?