Coronavirus and the impact on Marketing

The on-going coronavirus pandemic is impacting every part of our lives, but what impact has COVID-19 had on marketing? Well, here’s just a few focus points to put things into perspective…

1. UK online sales increase by 32.7% ?

Although a lot of us have been conscious about how much we’re spending, online retail sales have jumped by 32.7% YoY in May – the highest increase since March 2008! As you can probably guess, the main growth was in the DIY and home and gardening sector with a rise of 162.2% YoY.

The online market is expected to grow 56% by 2020, with other traditional markets only expected to experience 2% overall growth during the same timescale. So, what better time to start your ecommerce business?

2. #ShopLocal – three in five UK consumers favour local shops during lockdown ?

Here at Super Digital, we much prefer supporting local businesses where we can. In fact, 59% of UK consumers have shopped local in order to support smaller businesses during this difficult time – especially when travel was a no, no.

Meanwhile, one in five have actually stopped purchasing from a brand altogether due to their response to the coronavirus outbreak – e.g. not providing PPE or safe working environments for their employees etc.

3. UK retail prices drop by 2.4% ?

In May 2020, product pricing across the UK retail sector dropped by 2.4%, the largest monthly fall since 2006 – our social media feed was filled with discounts galore. In an attempt to encourage customers to reignite their pre-coronavirus spending, non-food retailers dropped their prices by 4.6%.

4. Ring, ring – mobile reaches 51% share of total display ad impressions ?

Up three percentage points since the start of the pandemic, mobile has now reached a 51% share of total display ad impressions. However, total mobile ad spend has fallen by 15% since the start of the outbreak compared to desktop ad spending, which dropped by 25% during the same time frame.

5. Facebook daily active users increase by 11% ?

Facebook’s Q1 results for 2020 has shown an increase in its DAU’s of 11% YoY – 1.7 billion. Its monthly active users saw a similar growth of 10% – 2.6 billion. In a recent blog post, Facebook stated that voice and video calling across Messenger and WhatsApp has more than doubled, with messaging increasing by more than 50%. Do you use social media for your business? If not, now is a great time to do so.

Need some help with your digital marketing? Whether you’re looking for content creation, social media management, PPC, SEO or website development, Super Digital has got you covered! Give us a call on 01902 326644 or email [email protected] ???