When’s the best time to post on social media, you may ask? ?
COVID-19 has well and truly impacted every aspect of our lives and it’s safe to say, the recommended social media posting times have pretty much gone out of the window! With more and more people working from home and spending more time on social media platforms, there’s been a shift in activity. That’s why it’s important to understand the platforms you’re using, the type of content you’re creating and what works best for your business!
Let’s take a little look at the stats…
Pre-COVID, one of the best times to post on Facebook would have been Wednesday from 11am and 1pm to 2pm. Now? Well, like we said, it’s more or less gone out of the window. According to stats published by Sprout Social, the best time to post on Facebook now is Monday, Wednesday and Friday – in fact, the peak time to post is anywhere between 10am and 11am.
So with this platform, there’s a little more consistency. Do you use Twitter? A lot of people tend to use it for celeb gossip, getting up-to-date on the latest news headlines and spreading useful information. It has changed a little, but the new best times to post are Friday’s between 7am and 9am.
Similar to Facebook, the peak times to post on Instagram are Monday, Tuesday and Friday at 11am and Tuesday’s perform best at 2pm. Activity wise, the platform is hot throughout the work day with a significant drop off after 6pm – so be sure to get your content out before then! On the other hand, Sunday’s were always a slow day but are now highly active between 9am to 5pm.
As LinkedIn is very much for the pros (as in professionals), it’s no big surprise that this platform hasn’t changed a great deal. With a slight shift, the best performing times to post on LinkedIn are Wednesday’s at 3pm, Thursday’s between 9am and 10am and Friday’s at 11am until noon. What’s more, the hours of weekday engagement tend to start and end a little later than pre-COVID, which could be down to a lot of people working remotely.
Ok, so we know this may be a lot of information to take in at one time, so we’ve created a free ‘Best Times to Post on Social Media’ infographic for you to download HERE.
Creative, compelling content
To get the most out of your social media, content really is key and knowing when to post is one way of staying ahead of the game! You need to start by understanding your audience. What would they want to read? Is there a problem they need solving? A super useful tool in creating compelling content is called the CURVE method. CURVE stands for:
- C = Curiosity
- U = Urgency
- R = Relevancy
- V = Value
- E = Emotion
Ok, so you may not need to include every element of the CURVE method in your content… but we’d recommend using at least three out of the five.
But what about algorithms?
A social media algorithm is basically an automated calculation that decides which winning posts make it to the top of your feed, and those that don’t. This is mainly determined by engagement and how that piece of content has performed. With around 4 billion internet users (wow), it’s important to create order and an algorithm does just that.
Which platform is right for me?
With so many different platforms to choose from, it’s important you pick the right one for your business. At the end of the day, it needs to be adding value! In fact, 92% of marketers say that social media has helped them to increase brand exposure. Do you use social media? If not, you’re missing out on a huge opportunity.
For instance, if you’re an eCommerce business that sells clothing, you could utilise platforms such as Instagram or Pinterest. On the other hand, you could have your own Architectural firm and you may seek better opportunities and benefits from a platform such as LinkedIn.
Need some help managing your social media presence? Whether you’re looking for content creation, SEO or website development, Super Digital has got you covered! Give us a call on 01902 326644 or email [email protected] ???