WHAT IS SEO?
Search Engine Optimisation. Getting your website on the first page of google, in the top few results is every business’s dream right? Well SEO gets you there.
Most people using Google, or other search engines, aren’t going to click onto page 2 of results, they may not even scroll to the bottom of the first page to find their answers. That’s why businesses want to get near the top, and SEO gets you ranking there.
SEO aims to increase your website organic traffic, this is a long term goal and compared to other paid traffic like PPC, can be more cost-effective as a long-term marketing strategy.
WHAT’S INVOLVED IN SEO?
As part of your SEO services with Super Digital, we’ll advise on the best step forward, tailoring our superpowers around your business and industry, because it’s different for everyone!
At the core of SEO is the art of finding the right keywords for your services or products, but there’s more than just that…
Keyword research- Finding the target keywords is vital for landing in front of the right people. By targeting high search volume words or phrases, or even questions, and writing content around these queries, you’re already on the way to performing better and getting clicked on.
Content- Well-written, non-botted content should be informative, authoritative and answer people’s questions. But additional content is also a great way to target people from specific locations. At Super Digital, we write landing pages and blogs using your keywords to increase your clicks and leads. Remember, you need content that convinces customers to convert, but it needs to pass the test of Google first.
Backlinks– Something that often plays heavily into where you’re positioned on Google is based on the number of backlinks pointing to your website. You want trusted websites, directories and content linked to you so that Google sees you as trustworthy too.
Trust- The higher your trust score, the better. Customers and clients want to know they can have full faith in what you’re able to provide and that they’re going to get their money’s worth. How do you do this, though? Well, there are a few tips like: adding testimonials to your site, accreditations and writing content that is unique, authoritative and clear. This, along with your strong backlinks, will make a world of difference.
Call us your Super-Er-Os for this one! Our SEO services offer long-term results and affordable solutions.
Serving The West Midlands, Wolverhampton, Staffordshire, Stourbridge, Birmingham and wider locations.
Get a Free SEO Audit with us!