Do you use LinkedIn? Over the years, LinkedIn has become SO much more than just a recruitment and networking site. It now provides a space for people and businesses to grow their audience, generate useful service and product ideas and last but not least, gain valuable feedback.
So, how can you take advantage of what LinkedIn has to offer? ??
It’s important to start with your profile. A killer LinkedIn profile is mandatory if you want to grow your presence and brand. Here’s a few top tips for your LinkedIn profile to achieve just that!
1. Keep your profile basics updated
There’s no excuse to have outdated information on your profile – this may reflect badly on you. What should you keep up-to-date?
- Your professional title
- The industry and location you work in – will make it easier for people to locate you on the platform
2. Only use professional photographs
You should aim to use the most recent images, not from a few years ago. It shouldn’t look like it belongs on a social media site such as Facebook or Instagram. LinkedIn is for professions, so your images need to be professional.
3. Brand your profile with a background photo
Stand out from the crowd, give your page a bit more personality, or branding, with a visually appealing background image. Recommended size dimensions: 1536 x 768 and should be either a PNG, JPEG or GIF.
4. Write a ridiculously good summary
This is where you should sell yourself to potential connections – your summary should expand on your title and highlight your specialities.
5. Terminate those bad typos
On a professional platform such as LinkedIn, poor grammar, typos and misspellings are a big no-no. AVOID AT ALL COSTS…
6. Use keywords with intent
The words you use are incredibly important, especially when search is a big part of the equation. What’s the point in using keywords?
- Key difference between being found and being invisible
- Identify words you want to be found for when people use LinkedIn search = expose you to more connections
7. Personalise your LinkedIn URL
When becoming a member, LinkedIn gives you an ugly combination of numbers, letters and backslashes that add no value to your branding. Do you still have this? If so, it’s time to customise it right now. Click HERE to learn how to change it.
8. Add shiny new sections to your profile
Why? Because it gives you more visual appeal and depth. You can add sections for posts, volunteering, awards, languages and so much more – muy bien ?
9. Connect with people you don’t know yet
That’s the whole point of networking – getting to know new people, not just established connections. Building your LinkedIn profile has many benefits i.e. you get in front of influencers, more people see your content and it’s great for personal branding.
10. Good content is GO
Did you know that your existing network will be notified whenever you publish? New people can discover your posts via search. Always think about the audience you want to reach, highlight your expertise and interests by posting engaging and relevant content.
11. Use (but don’t abuse) status updates
Status updates allow you to highlight some of your most recent work, share an article or a book you’ve read. Because LinkedIn is a business network, it’s best to use it during business hours. Keep active, but don’t go overboard.
12. Last but not least, stay positive
What you say reflects on you, so be careful what you post and comment on – never post negative comments about someone’s post or a past employer. Pause and think of how you can write this is a more constructive and less harmful way… OR, you could simply just hit that delete button.
Do you need a hand with your social media? We can help! Whether you’re looking for content creation, advertisements or social media management, Super Digital has got you covered! Give us a call on 01902 326644 or email [email protected] ???