We decided that WordPress (WooCommerce) would be the best CMS solution as it allows the client easy back end administration and also offers load of other functions, perfect for user engagement.
A key feature, based on current eCommerce buyer trends, is the option for Store Collection, which provides a convenient way for customers to obtain their order as an alternative to shipping and can increase footfall in store!
Easy to use menus are featured at the top and bottom of the site with individual options such as product categories, information and Social Media links allowing quick user navigation.
Call-to-actions are also featured at the top of the landing pages, allowing the user to access all of the key information without scrolling down to the bottom of the page.
Mobile optimisation is a key point in development as more users complete their online purchase journey using mobile devices and tablets, rather than via desktop.
We have built the site with page speed and image optimisation in mind, along with usability.
The subtle colour palette featuring Dove Grey and Blush Pink compliment the brand logo and create a minimal and polished sophisticated style, reflecting the brand ethos.
We are extremely proud of the stylish, unique eCommerce website we have created for Peony Lane Interiors!