In this current day and age, digital marketing should be an essential part of your business. It allows you to grow your business at a fraction of the cost of traditional marketing methods. Here at Super Digital, we have provided effective digital marketing solutions to many businesses across social media, email marketing and website optimisations in various industries. From this, we’ve learnt that there are four key superpowers you need to master to become a digital marketing expert.
Here at Super Digital, we always compare Digital Marketing to watering a plant, if you water a plant twice and then stop, will it continue to grow? No, it needs to be cared for consistently. Likewise, digital marketing requires consistent care to produce positive results.
Whilst it is possible, the chances of going viral with your first social media post and gaining a million followers is unlikely. However, with daily attention and care, you will begin to see gradual improvements to your metrics over time.
Therefore, here are our top four superpowers you will need to become a digital marketing superhero!
In a world where news travels fast on social media, it’s essential to be aware of the top trends that drive engagement and how you can jump onto these trends. Another reason you need “super knowledge” is because it also helps to have a fully optimised website. This allows you to not only convert visitors you gain from social media, but also to appeal to your target audience more effectively than your competitors through search engines.
We do this at Super Digital by growing our clients’ digital presence through Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) marketing, which you can find more about here.
The news is constantly changing every day and you need to be flexible and reactive to jump on current trends. As well as trends you might also have another task popup that needs immediate work. We want you to channel your inner Reid Richards/Mr Fantastic by being flexible and willing to adapt to tasks.
Here are two examples below of when we have created a social post from memes that have circulated on social media. The left image was a viral trend that started when Kayne West posted an image of himself explaining that his account was not hacked. This led to social media exploiting a perfect opportunity to make Kanye say whatever you wanted him to. Now of course, we didn’t want to make Kayne lie in our meme, so we just said the truth…
The right image came from Drake’s new album “Certified Lover Boy” with an interesting cover. This once again went viral and as social media does best, was made into a meme. The format was simple, use 16 images that are all the same but have slightly different colours, shapes or styles with a caption “certified” followed with what your meme was about. Many companies, fans and other social media users jumped on this to create some hilarious content. We once again took the chance to jump on this trend with the image on the right and the caption “Forget #CertifiedLoverBoy – We’re #CertifiedSuperheroes”
On our social media platforms we often engage with trending topics whether it is commenting on a viral post or creating our own Super Digital take on a meme. Take a look at our Twitter to see what we mean.
In such a fast-paced industry, digital marketing requires you to create work to a high standard whilst being under tight deadlines.
Therefore, we recommend you organise your tasks and prioritise which tasks to focus on first to enable you to finish quickly but efficiently. We use tools like Loomly to schedule posts to ensure they go out when we need them to. Tools like this also help you know what time to post to allow you to reach your target audience.
Finally, it is crucial to have X-Ray Vision when reviewing your content. Double-check all content pre-release to ensure there are no spelling/grammar mistakes and the placement of images/icons are correct. This power also involves assessing how you can improve the quality of your posts and having a creative eye for email marketing, social media content and copywriting for blogs.
Well, there it is! Hopefully, these four superpowers will help you become a digital marketing expert AKA a marketing superhero! However, be careful as Spider-Man says, “With great power comes great responsibility!”
Learn more about digital marketing or speak to us about how we can help you create some kick-ass content by contacting us at:
Email: [email protected]
Phone: 01384 913 212.