Paid Advertising

Increase Your Reach with Paid Advertising

PPC (Pay Per Click) and social media advertising are highly effective avenues to explore for companies wanting to advertise their products or services to specific audiences or demographics. Paid advertising offers more instant and tailored results, with marketing campaigns that focus on conversions or increased brand awareness. 

Unlike other marketing methods such as SEO, which can take a few months to reap results, companies looking for instant results can run paid ads for a length of time to attract customers. These can be switched on or off whenever needed, like during promotional sales, seasonal fluctuations, or to promote brand new campaigns.

At Super Digital, we build and manage paid advertising campaigns and continue to optimise them to deliver the very best results. Our team looks after ad copy, content creation, research and adjusting budgets where it sees fit. We report on your results weekly, monthly or quarterly depending on preference. Reach out to us today to see what ads are right for your brand.

Learn more about paid advertising below…

The Benefits of Paid Advertising

Instant Visibility- unlike SEO, which can take several months to result in better rankings and more traffic on your website, paid advertising offers almost immediate results and can be tailored around a target audience with more control. 

Targeting Customers

Setting an audience type can mean our ads only get seen by users who fit into a certain criteria. You can also select where and when these ads show for them, including specific days of the week and times of day.

Conversion Tracking

With tracking set up, you can accurately report on impressions, clicks and conversions to see what is working and where you need to optimise ads further.

Budget Management

Daily budget spends can be set and adjusted depending on results and fluctuations in interest. With PPC, factors such as CPC (cost per click) need to be considered as certain keywords are competitive and therefore cost more to run and be clicked on. 

Get in touch with the Heroes today!

Types of Paid Advertising Super Digital Offer

PPC- Google Ads targets search engines and users looking for services or products. Different campaigns can be set up to be displayed across various search tools, including YouTube, Web Pages, as well as in Google results. 

Depending on what you want to achieve with Google Ads, various types of campaigns can also be tailored around audiences or ‘retargeting’ campaigns can be set up for previous customers you’re looking to retarget again for return sales. 

They drive traffic to your website, and from here they can be encouraged to engage, purchase or reach out to the business. 

Paid Social Advertising- With attractive graphics, content and a tailored audience, your ads will show and gain interest from the perfect audience. Based on profile interactions and types of user interests, ads will be revealed on Instagram, Facebook, Pinterest and TikTok to people more likely to want your products and services.

For example, pet owners may see ads for pet food, parents might see ads for back-to-school shopping, and students might get ads for supplies or events. 

LinkedIn Advertising is another service we offer here at Super Digital. This platform is great for targeting B2B sales, networking and finding companies to collaborate with. LinkedIn Automation is a technique that sends connection requests, profile visits, and follow-up messages automatically to branch out to the right customers. 

Other types of paid advertising we explore include…

If you’re more interested in other areas of paid advertising, a meeting with our superheroes will help us understand your campaign more and the goals you want to achieve. 

Influencer Marketing–  Collaborate with content creators that already have platforms to promote your products and services. If there is an influencer in your industry or related to your audience 

AI Ads– Ads can even reach AI search results on platforms like ChatGPT. With an understanding of user intent, AI can show ads (recommendations) to users looking for answers or products, so it can be an effective form of marketing. 

Paid Advertising and Management Services

Outsource your paid advertising services with Super Digital. We have all the knowledge and experience in delivering effective and data-driven ad campaigns that convert users more efficiently.  We’ll set up an initial consultation to discuss budgets, audiences, and optimise your accounts so that they deliver promising results. 

It’s important to note that while paid ads aim to drive instant conversions or reach audiences faster than SEO, they work even better as an extension of other marketing services. Paid advertising needs to send users to a website to make a purchase or learn more, so your website must be functional, attractive, have great site speed and have all the correct information a customer needs. 

We recommend SEO services to be paired alongside PPC management services so that you have an all-round service promoting your brand and managing your traffic. While you run ads short-term, you can build a larger plan with more content that generates organic growth, long-term (which is essentially free clicks).

Get in touch with the Heroes today!