After an initial chat, we decided the best way forward was to conduct some social media adverts across Facebook during December of Christmas 2020. This meant we could market the social content for Christmas! We developed the idea and came up with the design and hashtag to encourage people to donate. We ran Facebook ads throughout December and linked to a GivePenny donation page to make it easy for people to donate. To target specific people we made sure to use Facebook’s targeting audience feature to narrow down our ads to people who are most likely to donate. Overall, in total we spent £250 on ads and raised a whopping £2,015, meaning the charity made almost a 10/1 ratio return on investment. This outstanding amount resulted in The Border Collie Trust GB raising far more than they expected, making it a successful Christmas.