OUR
MISSION
AE Publications specialises in preparing pupils for Primary School exams such as SATs and the 11+ with resources such as workbooks and textbooks. There are now around 100 books in their range and new books are continuously being added to the range to ensure all preparations for exams are covered.
AE Publication’s website was rather outdated and needed a major refresh in order to make it more user friendly and streamline the efficiency of any plugins.
After initial discussions, we decided a WordPress build would be best for AE Publications. We rebuilt their site with ease of use in mind, so it would be simple for their staff to make quick edits. We built their brand-new site on both WordPress and Woocommerce to allow for product bundles to be offered together at a discounted price. By creating a custom cart design, this made the checkout process more user friendly. We then incorporated Dotdigital’s mailer into their platform, to allow auto mailing lists to add subscribers automatically.
There was a lot of SEO transition work with hundreds of URLs of content that needed to be transitioned including pages, products and product categories which we organised for a better user experience. We also created redirects to maintain all SEO equity while transitioning all existing metadata and populated it where it was missing.
We are delighted with this result. I highly recommend Super Digital and look forward to working with them even more in the future.
Natalie Bridgeman – Marekting & Communications
KEY
POINTS