After initial discussions, we decided a WordPress build would be best for AE Publications. We rebuilt their site with ease of use in mind, so it would be simple for their staff to make quick edits. We built their brand-new site on both WordPress and Woocommerce to allow for product bundles to be offered together at a discounted price. By creating a custom cart design, this made the checkout process more user friendly. We then incorporated Dotdigital’s mailer into their platform, to allow auto mailing lists to add subscribers automatically.
There was a lot of SEO transition work with hundreds of URLs of content that needed to be transitioned including pages, products and product categories which we organised for a better user experience. We also created redirects to maintain all SEO equity while transitioning all existing metadata and populated it where it was missing.