AI Overviews are changing the way people search online. Instead of clicking the first website they see, users are increasingly getting instant answers generated by Google’s AI. For businesses, this means ranking #1 is no longer the only goal; you also need to become a trusted source that Google’s AI chooses to reference. So how do you get your website featured?
We’ve all probably noticed that when we Google a question now, we get an answer at the top of search results before even clicking onto a website. These are AI-generated summaries that appear above the traditional organic listings and are created using information from multiple trusted websites.
A question most clients ask when they join Super Digital for our SEO services, and the answer is: GEO!
Generative Engine Optimisation involves researching popular queries and keywords that your audience commonly ask Google and writing content that answers their searches in the most straightforward but helpful way.
More and more people are searching detailed questions and want quick responses on Google without having to click through websites to find answers. The AI Overview has replaced the first position on Google, meaning people rarely scroll past this anymore to find other sources of information, unless they’re looking to contact someone or buy something.
Build Topical Authority
Optimised content and technical SEO:
Add Schema Markup
Applying structured data to your website, or using Schema Markup, informs Google of your website’s content and details.
No, Gemini sources its materials from websites that provide the best answers. Yet, there are certain tools and methods of SEO that support ranking in the overview.
Schema is structured data that tells search engines when a page contains the information it’s looking for. This can include local business information like location and contact details, or when a page is dedicated to answering FAQs. Schema highlights this information more quickly for Google to prevent crawling through every website to find the answers it’s looking for.
The answer is, anyone can! However, new rules introduced by Google are placing stricter rules around the authority of content – especially when it comes to healthcare queries. Google looks for:
Websites that have trusted backlinks, content and health scores are more likely to be visible in AI search as Google tries to find answers that are accurate and qualified companies.
For example, the NHS is the best source of health information in the UK, and so searches such as ‘What are the symptoms of the flu?’ will likely be sourced from the NHS website before anywhere else.
It’s important to audit your backlinks regularly and build on your website’s authoritative voice and source of information for your industry if you want to reach the AI Overview
Semrush is a great tool used by most marketing agencies. There is helpful information about AI scores and which keywords on your website ranked in the AI search or ChatGPT.
Get in touch with our marketing team today, and we’ll provide a thorough audit, marketing campaign and content tailored around your business that will begin to show in the AI Overview and other SERPs features.