Super Digital

McAlpine #180Giveaway



To create an engaging campaign using McAlpine Plumbing Products sponsored ambassador and 2x PDC Darts World Champion Gary Anderson, that would drive footfall to all of the McAlpine product stockists up and down the UK and encourage purchases of McAlpine products. The secondary aim was to increase brand awareness, drive social media interactions and gain more followers.


We set to work on creating the new website on WordPress, the sites new design took elements and influence from their old website but with a modern twist while also making it responsive across all devices and browsers.

We implemented specific service pages to benefit SEO but to also give potential customers more content on each service to see what they entail. To the service pages, we also implemented a quick contact form to increase the number of leads they were receiving.

The client also wanted an easy way to chat with new visitors, we added a live chat system which can be monitored throughout the day and capture leads even when they are not online.


We started building up the campaign through social posts and informative videos featuring Gary Anderson and Andy Cam. These videos were posted throughout the weeks leading up to the competition, then throughout and through to the final week. Andy Cam, who has a collective audience of around 50,000 followers, was specially selected to take part in the video and he gladly retweeted the videos and produced his own how-to videos while the campaign was running. McAlpine’s website was also updated to feature the campaign along with all creative across social media.



  • 806 Total Entries
  • 17 Total Winners
  • 87 Branches Involved
  • Cash Won: ¬£3060
  • 67,400 Impressions
  • Winning Branch: Graham’s – Norwich