Super Digital

HEL Group



HEL Group are a company who make a range of chemistry equipment and bio-reactors for clients all around the world. They had already begun working with a branding agency who set to work on their new identity and bringing the HEL Group brand into the 21st century.

HEL Group came to Super Digital in a time of need, they wanted to improve their dated website with something new, modern and responsive and tie this in with the launch of their rebrand. Their old website was built using old methods and wasn’t very user friendly. It was up to us to transform it into an exceptional website.


Once we had the branding from HEL’s design agency we set to work on designing a website which was packed with a lot of functions and was very user friendly.

HEL don’t sell any products driectly via their website but they do list them, so it was important that we desinged an intuitive product catalogue and brochure platform to allow HEL to add and remove products with ease whenever they wanted.

We built the site using our most trusted platform WordPress and integrated the brochure shop aspect with WooCommerce, giving a seamless backend experience for the client. The site was also designed with mobile optimisation at the forefront, so the user gets a like for like experience on any device.



  • Easy to use, edit and update
  • Refreshed modern design
  • Responsive for all devices
  • Integration with various CRM systems
  • Development of the site into other languages