We’ve heard it all before – “don’t judge a book by its cover”, “it’s what’s on the inside that counts” but it’s true. Especially when it comes to website development. Of course, having a website that looks incredible is vital if you want people to land there and enjoy being there, but what about getting them there in the first place? We think that there are THREE key things that you need to consider before designing and developing a website, and if you’re lacking these things, your site will never truly deliver anything tangible.

What do we want people to do on our site?

How do we get our target audience to visit the site?

How can we get website visitors to do what we want them to do on our site?

Okay, so the last one isn’t quite as extreme as it sounds, but we’re right, right? If you’ve got a website that could potentially earn you some dollar if people do what you want and need them to do whilst on the site, you kinda need to know how you get them to do that. It’s common sense. Thankfully for you, if you don’t have answers for all the above questions, you have us.[vc_column width=”2/3″]Put simply, by just having a website alone that doesn’t have set KPI’s (Key Performance Indicators) – there’s really no point in having the site in the first place. Trust us. No matter how hard we wish, life is not like the films. We can’t make a website and then simply expect to make a fortune from whatever product or service we’re selling. If you did this in real life, the chances of someone using your site to its full potential (if at all) would be non existent. So, let’s go through the considerations step by step and start the journey towards your very own gold mine (potentially).

What do we want people to do on the site?

This all depends on what your website is for. Are you selling products? Offering your own service? This answer will be different for everyone who develops a website, however they all share one important answer – we want people to use our site, and (if you’re selling products or services) you want people to either buy these or enquire about them through your website. Which leads us VERY swiftly onto the next consideration…

How do we get our target audience to visit the site?

THIS is where all our digital marketing superpowers come into action here at Super Digital. First of all, who is your target audience? We’ll list some things that you should have in place to get the right people to your site below, but you need to know who to decide to target before we get cracking:

Good Content
Social Media
Email Marketing

None of the above are a guarantee of success on their own, they’re each an important piece to the puzzle (the puzzle being your overall strategy). Therefore, it is important to decide which combination of the above would be best to help you towards your goals. By creating great content, you will (hopefully) automatically increase your search visibility (SEO stuff) which often increases traffic to your website… providing you’ve done it all right![vc_column width=”1/4″][vc_column width=”3/4″]This is fantastic news right? But what about if these visitors aren’t interested at all in camping holidays, and your website only sells camping gear? The answer is simple. Your traffic will increase, but you won’t make any money. That’s why identifying your audience is KEY. Which brings us onto social media…By creating social media content which advertises your website and allows people to get there by just a click of a button, we can narrow down the people who see your content. We can do this by only targeting people who are interested in camping holidays for example, as they are much more likely to click through to your site and do what you want them to do when they get there.

Finally, how can we get people to do what we want them to do on the site?

If the above marketing and targeting has been done correctly and successfully – most visitors are likely to do what you want them to do – this could be ordering a product, sharing an article on their social media, or signing up to your newsletter for example because it will be a natural, easy process. But what about for those who still aren’t quite sure?

Advertise your latest offers, in your social media content be sure to include web links to the correct landing page THAT YOU WANT THEM TO LAND ON. There are hundreds of ways that make this final process simple and successful every time. You can literally tell them what to do in your newsletter and email marketing campaigns, you can choose where they click through to. You’d be amazed how many people will do NOTHING online unless they’re told exactly what to do.

… the best part of all of this? YOU won’t need to really do anything. The team at Super Digital can do this for you! We can make your website show up in Google Search Results for the keywords your target audience are searching for, we can increase the amount of engagement you receive through social media and we can create super engaging adverts and email marketing campaigns that will drive the most relevant folk to your site. There is so much that our skills can help you with!The world of website development is constantly changing, so you need to be sure that you’re adapting with the changes; we make this simple for you and your website visitors. We only build websites that are mobile responsive, well optimised for search, chocked full of cool features to get your visitors to do what you want them to do and your site will look damn swish while doing it.Why not get in touch with one of our team today to find out more about developing your website successfully? Alternatively, take a look at some of our clients, and our other impressive digital marketing services.