What’s the hardest part of running any type of social media campaign? Creating super content, keeping your feed fresh and making sure you’re posting on the channel that’s right for you!
THE RIGHT PLATFORM
Some businesses have the misconception that to reach a wider audience, they need to join every type of social media platform… but this isn’t the case. What’s the point in investing in a platform that isn’t for you?
eCommerce businesses will typically thrive on more visual platforms, such as Pinterest and Instagram. Those working in the creative industry may benefit more from TikTok or creating content for YouTube. It really does depend on your business and who you’re trying to target.
KEEPING YOUR FEED FRESH
So, now you know what platform is right for you, you now need to know how to keep your social media feed looking fresh and engaging. Those who are engaging with your brand like to see regular, new content. They crave it. So, it’s important to have some content ideas hidden up your sleeve in readiness.
Let’s take a look at seven social media ideas for keeping your feed looking fresh…
1. Run a Contest or Giveaway
Who doesn’t love the chance to win free stuff? A contest or giveaway is a great way to not only engage with your audience, but you also leave them wanting more. According to research from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments stem from a contest. Meanwhile, social accounts that run contests and giveaways more regularly are noted to grow 70% faster than those that don’t. The power of social media, aye!
2. Host an AMA (ask me anything)
Popular on platforms such as Instagram and TikTok, hosting an AMA series is a great opportunity to not only educate your followers about your services or products, but to also engage with your followers too. AMA’s are pretty much mini Q&A sessions, where you get to share your knowledge, updates and maybe even spill the beans on a few sneak peeks…
Not only that, AMA’s also help massively to improve your brand’s personality and tone of voice – it shows a little softer side to your business.
3. Share, Re-pin, Retweet and Re-gram
Not all your content has to be your own. A great way of keeping your feed fresh and spicing things up a little is by sharing relatable quotes, customer photographs or maybe even some recent testimonials.
Promoting other relevant brands and articles is also a great content idea that shows you’re part of your industry’s conversation, not just a parrot.
4. Bite-sized Video Clips
With the use of video content marketing on the rise, more and more brands are utilising this kind of content to grow their business and increase their online reach. Did you know that 55% of people watch videos online every day? In fact, 90% of users say that product videos are helpful in aiding their decision process. It’s a no-brainer!
Unfortunately, many see the investment in video being too complex and pricey, but that isn’t always the case… Shooting shots from your phone should do the trick – and there are loads of free online video editing software readily available too! Don’t worry about filming full-blown commercials, keep it short and sweet. Creative clips help keep your followers entertained.
5. Take advantage of Trending Topics
Another great way of keeping your feed fresh is hopping onto trending topics – though Twitter and Facebook. This proves a great way to get involved and capitalise on topical content. A less time-sensitive way to stay on top of topical content is by referencing a big event that you know is coming – this could be Valentine’s Day, Easter or popular TV shows.
You’d be surprised, but some of the best social media ideas come to you when you least expect it!
6. How-To’s and Tutorials
Who said blog posts were the only place your followers can go to get educated? While articles are good for a step-by-step breakdown, social media can be just as effective. When thinking of ideas to feature on your feed, if you’re using video, we’d suggest keeping it to less than a minute – anything else can be included within the caption.
7. GO LIVE
So, as you know, video content is becoming increasingly popular, but this idea is even simpler… There’s something compelling about live videos – don’t you think?
In fact, did you know that people spend three times longer watching Facebook Live videos than pre-recorded ones? You could even tie a few of the above idea together and do a live AMA or a fun tutorial. With live videos, you’re able to respond in real-time, which enables a more friendly and personal connection with your followers.
Tired of posting the same old content? Keeping your feed fresh is one way to increase brand awareness and engage with your customers too! If you’re in need of a little help with your content creation or social media management, the team at Super Digital can help with just that!
If you’d like to find out how we can help with your social media and content strategy, contact us.