Peony Lane Interiors is a shop based just downstairs from us here at Super Digital, in Wombourne Village, on the outskirts of Wolverhampton.
The Peony Lane store was launched in September 2018 by husband and wife Yuri and Andrea.
Their aim is to showcase a range of unique globally sourced products, and innovative British brands offering the customer a beautiful and diverse range of products such as Furniture, Soft Furnishings, Home accents and a selection of Giftware.
The Peony Lane brand reflects their passion for creativity, contemporary design and quality.
Due to the massive success of the shop, Peony Lane wanted to showcase their unique product catalogue online via an eCommerce store and allow customers around the UK to browse at their leisure and order products that could be shipped directly to their door.
They approached us at Super Digital with the need for a contemporary, stylish and slick fully functional eCommerce Website , with integrated payment gateway and shopping cart functions, complete with easy user navigation and shipping options.
We decided that WordPress (WooCommerce) would be the best CMS solution as it allows the client easy back end administration and also offers load of other functions, perfect for user engagement.
A key feature, based on current eCommerce buyer trends, is the option for Store Collection, which provides a convenient way for customers to obtain their order as an alternative to shipping and can increase footfall in store!
Easy to use menus are featured at the top and bottom of the site with individual options such as product categories, information and Social Media links allowing quick user navigation.
Call-to-actions are also featured at the top of the landing pages, allowing the user to access all of the key information without scrolling down to the bottom of the page.
Mobile optimisation is a key point in development as more users complete their online purchase journey using mobile devices and tablets, rather than via desktop.
We have built the site with page speed and image optimisation in mind, along with usability.
The subtle colour palette featuring Dove Grey and Blush Pink compliment the brand logo and create a minimal and polished sophisticated style, reflecting the brand ethos.
We are extremely proud of the stylish, unique eCommerce website we have created for Peony Lane Interiors!